Making a stronger impact

• There are a few simple techniques you can use to create greater impact:
• Start by stating the bottom line instead of presenting your argument in chronological order as if you were telling a story with the punch line kept a mystery for several minutes.
• After stating the bottom line, work backwards: cite supporting arguments in point form. Point form is more emphatic than full sentences, i.e. ''We must do X and here are the reasons - 1, 2, 3.''
• Use emphatic language, i.e. ''We must do X if we are to succeed,'' rather than saying ''I believe or think we should do X.''
• Add emphasis by using body language with each reason, i.e. hit your fist in your hand, strike downwards with your arm or hit the table.
• Look directly into the eyes of your listeners.
• Raise your voice slightly.
• Speak with force and enthusiasm, but not rapidly as speed can be mistaken for nervousness.
• Sit up straight (if sitting) and lean forwards.
• If standing, adopt a confident, assertive stance.
• Use short, punchy sentences - like the ones on this page.
• Speak a bit more slowly than usual, adding emphasis to key words.
• Stick to one issue - avoid digressions and trying to cover too much ground in one go. Focus on one critical objective at a time.
• Rehearse using a video camera and get feedback from others.
• Adjust your style for different audiences - you can likely be more forceful with your own team and colleagues than with your boss.